01
Featured · 2025
Independent digital studio · Est. 2018
Websites & web apps,
built to convert.
Creato partners with startups and growing brands to design and ship high-performing digital products. Strategy, design, and engineering under one roof — no hand-offs, no bloat.
Revenue$142,300+12.4%
Active users28,914+4.8%
Conversion3.82%−0.3%
Checkout A/B testShipped
Onboarding redesignIn review
Dashboard v2.1Live
Trusted by teams across fintech · healthtech · SaaS · commerce · travel
80+projects shipped
6industries served
8 yrsin the studio
<14 wkavg. time to launch
/ Selected work
Portfolio pieces we're proud of.
Five recent engagements, each measured by outcomes — retention, revenue, trust.
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Featured · 2025
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/ Services
What we do, and what it delivers.
Five disciplines, sold by outcome — not by deliverable.
01
Website design
Conversion-ready sites that earn trust in the first 5 seconds and turn visitors into qualified leads.
- Brand & marketing sites
- Landing pages & campaigns
- Webflow & Next.js builds
02
Web app development
Production-grade apps engineered to scale — fast to ship, safe to grow, easy to hand over.
- Dashboards & portals
- SaaS MVPs and v2 rebuilds
- React, Next.js, TypeScript
03
UI / UX design
Interfaces users understand instantly. Research-backed flows that reduce drop-off and support pricing.
- Discovery & UX audits
- Wireframing & prototyping
- Design systems
04
E-commerce
Stores built for revenue — from first click to repeat purchase. Shopify, headless, or custom.
- Shopify theme & custom
- Headless commerce
- CRO & lifecycle
05
Branding
Visual identity systems that feel considered, cohesive, and built to scale across every touchpoint — from product to pitch deck.
- Naming & positioning
- Logo, type & color systems
- Brand guidelines & templates
/ Studio
A small team. Senior people. Shipping fast.
Creato is an independent digital studio based in Indonesia. We're small by design — three people who specialize in strategy, design, and engineering, working directly with founders and product leads.
No account managers. No junior hand-offs. The people you meet in the first call are the ones doing the work. We take on a handful of engagements at a time so we can stay focused, fast, and accountable for outcomes.
Rafa Ardiansyah
Founder · Product & Strategy12 years in product. Leads discovery, strategy, and client engagement.
Kirana Putri
UI / UX DesignerSystems thinker with a soft spot for typography. Handles design from research to system.
Dimas Prasetyo
DeveloperFront-end lead. React, Next.js, and a firm belief that performance is UX.
/ Journal
Notes on web, design & craft.
Field notes from projects — what we're learning, building, and shipping.
Designing dashboards that don't overwhelm — 7 UX rules we follow.
Every dashboard we inherit has the same problem: too many numbers fighting for the same square inch. Here's what works.
Read article →
When to choose Webflow over a custom Next.js build.
A practical framework for picking the right stack before you sink a month into the wrong one.
The hidden cost of skipping discovery on a web project.
Why a two-week discovery phase pays back twenty weeks of rework — and how we run ours.
Design tokens: scaling a system across 40+ screens.
How we structure tokens so designers and engineers stay in sync without a governance committee.
What we learned launching Luma Finance in 14 weeks.
Three tradeoffs, one missed estimate, and the decision that saved the launch window.
Why we stopped using hero carousels on landing pages.
Auto-advancing carousels look great in the design file and fail in analytics. The replacement.
Shipping faster with a component-first workflow.
Designers and engineers sharing one source of truth — the setup that actually made us faster.
E-commerce conversion: small changes, real lift.
Five low-drama CRO wins we ship on almost every Shopify engagement.
The brief is the project — how we run kickoffs.
A one-page kickoff doc that surfaces risk before the design file opens.
Accessibility isn't optional — a practical launch checklist.
The ten checks we run before handing a site to the client, in plain language.
Picking the right CMS for a marketing team that ships weekly.
We've tried most of them. Here's how we pick, and where each one breaks.
/ Contact
Let's build something great.
Tell us about your project and we'll reply within one business day with next steps, timeline, and a ballpark.
Project inquiries
help@creato.web.id
Response time
Within 1 business day
Current availability
2 project slots · Q3 2026